Photo courtesy of: makeup.nowblogg.com
In my last article I told you guys all about Estée Lauder acquiring Becca Cosmetics, a brand best known for their highlighting powders. Well EL strikes again with another strategic purchase of cult-brand, Too Faced. Headquartered in Orange County, California the brand prides itself on uber cute packaging and “food themed” palettes. Lauder put down a cool 1.4 million which is the largest payment they have ever made for an acquisition. CEO, Fabrizio Freda cites Too Faced’s “unique feminine and Millenial communication focus” as a characteristic that compliments EL’s current brand portfolio.
Want even more scoop on this new endeavor? Check out Allure’s article here.
If you aren’t a web stalker like myself, then you may not know that Estée Lauder has once again purchased a smaller, yet well-known (in partial thanks to Jaclyn Hill) cosmetics brand. The cosmetics giant acquired Becca from Luxury Brand Partners for what is being said is a hefty sum. Forbes touts “[the] search for the flawless face” as EL’s reasoning behind the purchase. My personal take on the matter…in the world of beauty it’s EL’s world and the rest of us just live in it. One of the oldest beauty companies, Lauder has been around since 1946 when screen sirens like Eva Gardner were all the rage. Having started with just four products in their arsenal; the Estee Lauder Companies now own over 30 beauty brands. Needless to say, Mrs. Lauter (may she rest in peace) has certainly earned her keep.
So what is Becca, also known for being a cruelty-free brand, saying about all of this? The official statement can be found on their website under their FAQs. “Our #BECCAbeauties are our guiding light. The past few years have been amazing and we have grown tremendously. We appreciate all of your support and love to help get us where we are today. As we continue on our journey, we are excited to join The Estée Lauder Companies family. With their extra support, we will be able to bring our products and vision to even more #BECCAbeauties worldwide.” Other cruelty-free brands such as Urban Decay and NYX have also joined the EL Companies and maintained their commitment not to test on animals. Will it be the same for Becca? Only time will tell.
Photo Credit: popsugar.com
If highlighting is not the most talked about trend in the beauty community right now; I don’t know what is! I’m fully aware that my last post was about colored highlighters, but when I came across this stunning photo and article this afternoon I couldn’t resist giving my thoughts. While some are covering their entire faces in moondust for the full-face highlighter challenge; the more daring are taking on thermal highlighting. I know what you’re thinking…what the??? Thermal highlighting is intended to mimic the same pigments given off during a thermal body scan. Think The Predator circa 1987. Now while I wouldn’t wear this look in public I appreciate the bold statement. I personally am dying to try it. I’ll be sure to post the link to my recreation video when I do!
Original Photo from MUA, Iry Randrasana’s Instagram
Photo Credit: chrend.com
It’s been more than a little while since I last posted any content. Honestly, I have been in kind of a rut with the highly saturated Beauty Blogger market. However, I still feel that I have a unique point of view that I want to continue to share so don’t worry this blog isn’t going anywhere! I hope it will only continue to grow and become better.
With the above being said; I want to clue my readers into where they can still purchase one of the most popular products on the Beautygram (Instagram) as I like to call it. Yesterday the talented Jeffree Star released his new Skin Frosts on his website and others that carry his products. Full transparency, these bad boys are SOLD OUT nearly everywhere, but there seems to be one shade available that didn’t race off the shelves as quickly as the others: Mint Condition.
I think the idea of a minty highlighter was a stretch too far in the cosplay direction for some, but I disagree. Industry trends show that multi-colored highlighters are having a moment. Here are links to a few that have been coveted by the masses:
Prism by Bitterlace Beauty: completely rainbow highlight with a 7-8 month long wait list
Solstice palette by Sleek: contains a lavender highlight shade
You Glow Girl by Ofra & Dupethat: this pinky highlight was SOLD OUT when it first launched on Ofra’s website
Fireball by Urban Decay: duo-chrome shade with orangy, gold, and greenish undertones
Mermaid Fantasy by Artist Couture: an iridescent turquoise with a hint lime shifts
Strobe of Genius palette by NYX: the palette contains a wide range of highlighters in different colors including a lavender and a golden pink
If you want to get your hands on Jeffree’s Mint Condition click either of the links below. Happy shopping and you glow girl (or boy)!
Jeffree Star Cosmetics
Don’t forget to check out the video here:
I have inserted pictures for the palettes so the positions make more sense. They are not my photos nor do I claim any rights to them.
Maybelline Nudes Palette: 5th shadow in the top row: muted grey brown as a transition shade, 2nd shadow in the bottom row: cool toned brown used in the crease, 3rd shadow in the top row: cream color used on the brow bone, and 1st shadow in the top row: shimmery white used on the inner corner for highlight.
Maybelline Eye Studio Color Plush Silk Eyeshadow in Coral Oasis
Fourth shadow in the quad: warm chocolate brown used in the outer corner, First shadow in the quad: warm beige shimmery shade used on the lid.
Maybelline Face Studio Master Conceal in Medium/Deep
Maybelline Volume Express The Falsies Push Up Drama mascara
Mayebelline Eye Studio Lasting Drama Gel liner in blackest black
Maybelline Baby Lips Moisturizing Lip Gloss in Life’s a Peach
Don’t forget to check out my latest video here.
Urban Decay: De-slick Setting Spray (Before & After)
Smashbox Photo Finish Pore Minimizing primer
Make Up Forever Mat Velvet +
Laura Mercier Translucent powder
Colourpop brow pencil in Bangin’ Brunette
MAC Paintpot in Soft Ochre
Too Faced Peanut Butter & Jelly palette: Spread the Love, Peanut Butter, Nuts About U, Jammin’, Extra Creamy (in order of use)
Charlotte Tillbury Filmstar Bronze & Glow in Medium to Dark (used highlight and bronzer to contour)
MAC blush in Hipness (LE: Wash & Dry Collection)
Anastasia Glow Kit in Gleam: Mimosa and Starburst (in order of use)
Milani Amore Matte Lip Cream in Covet
Don’t forget to check out my latest tutorial on this look! Click here.
Maybelline Face Studio Master Conceal in Medium/Deep
Wet N’ Wild eye shadow trio in Silent Treatment
Almay i-Color Intense trio for Brown Eyes (Discontinued colors in video, latest colors under the link)
L’Oreal Telescopic mascara in Carbon Black
Maybelline The Falsies Push Up Drama mascara
NYX Microbrow in Espresso
NYX Eyebrow Cake Powder in Dark Brown
Check out my latest Valentine’s Day tutorial here:
Products not featured:
Smashbox Photo Ready Pore Minimizing Primer
L’Oreal Infallible Pro Matte foundation in 110
NYX HD Photogenic Concealer in Tan
NYX Micro Brow pencil in Espresso
ELF Smudge Pot in Ain’t That Sweet
Wet N’ Wild blush in Pearlescent Pink
Wet ‘N Wild Mega Glow powder in Catwalk Pink
ELF Pressed Mineral Bronzer in Beach Bronze
L’Oreal Pro Matte Gloss in Rebel Rose
House of Lashes lashes in Pixie Luxe
Please don’t forget to comment and share my video! Watch here:
Products not seen on camera:
Anastasia Beverly Hills Self-Made palette
NYX Nude Matte Shadow in Dance the Tides
Sephora Gel Serum concealer in Creme Caramel
Sephora Cream Lip Stain in shade 13
Wet N’ Wild blush in Apri-Cot-In the Middle
Wet N’Wild contour palette in Caramel Toffee
Anastasia Beverly Hills That Glow Kit: Sunburst & Bubbly